Google is currently running a marketing challenge for students. They are offering prizes to students and professors for using Google AdWords and Google+ to create a marketing campaign. Google provides a $250 budget for students in order to build a marketing strategy for a real business or a nonprofit organization that has not used AdWords in the last six months. The winners and their professor get a trip to Google Headquarters in Mountain View, California to meet with the AdWords team. Regional winners and their Professor win a trip to a regional Google office. Here is a link to last years winners:
http://www.google.com/onlinechallenge/winners.html.
Do you think this marketing challenge is also a marketing strategy? Do you believe that you would benefit from participation in this challenge?
