Saturday, February 11, 2012

Google Online Marketing Challenge!

Google is currently running a marketing challenge for students. They are offering prizes to students and professors for using Google AdWords and Google+ to create a marketing campaign. Google provides a $250 budget for students in order to build a marketing strategy for a real business or a nonprofit organization that has not used AdWords in the last six months. The winners and their professor get a trip to Google Headquarters in Mountain View, California to meet with the AdWords team. Regional winners and their Professor win a trip to a regional Google office. Here is a link to last years winners: http://www.google.com/onlinechallenge/winners.html.
This Challenge is open to all Majors and teams are to be made up of three to six students. More information can be found at: http://www.google.com/onlinechallenge/about.html
Do you think this marketing challenge is also a marketing strategy? Do you believe that you would benefit from participation in this challenge?

1 comment:

  1. In response to Tim’s post: Google Online Marketing Strategy!
    Do you think this marketing challenge is also a marketing strategy? Do you believe that you would benefit from participating in this challenge?
    I do believe that this marketing challenge is also a marketing strategy. By reaching out to students they are putting their name out there and they are also helping companies either get started or continue to grow. I believe this is a great thing this company is doing because it helps our economy as well as give students real world experience. I do believe that in participating in this challenge would benefit me greatly. We are currently creating a marketing plan for Monadnock Buy Local and with what we create we could send that and might win the challenge. Because everything they are doing with other companies is exactly what we are starting with ours. It would give people real world experience and the feeling of gratitude due to the fact that you are helping a company in need. Also along with helping company, students get prizes and the ability to experience and create online marketing campaigns using Google AdWords and Google+.
    Would you join this challenge?

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